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Day Two - Wednesday 5th April 2006
Navigate between the 3 days of the
Open Technology Forum
Day 2
"Brand Matters"

Moderator – John Coulcott, CEO, Watermark Group
   
10.00 - 10.10
Opening address & introduction
James Reader, Sales Director, Aircraft Interiors Expo
 
10.10 – 10.40
Luxury travel - The new order
World Luxury Council - Craig Chislett, Founder Director of British Luxury Council
 
10.40 – 11.10
Brand re –invigoration
Gulf Air – Shane O’Hare, Head of Marketing
 
11.10 – 11.40
‘The concept of me’ - precision branding to enhance customer experience.
Strategic Fusion - Stephen Rogers, Managing Director
 
11.40 – 12.10
Inspiring journeys – The Air New Zealand branded experience
Air New Zealand - Pete Anderson, Brand Identity Director
 
14.00 – 14.30
KLM, securing a Dutch tradition!
KLM - Roderik Rodermond, Director Marketing, Netherlands
 
14.30 - 15.00
Who dares flies...
Landor Associates –Landor Associates - Peter Knapp, Executive Creative Director – EMEA
 
15.00 – 15.30
Establishing the true market value for airlines from ‘Experiential Brand Marketing’
EMM International - Stephen White, Independent Worldwide Media Analyst
 
15.30 – 16.00
How to make big money from your ‘biggest asset’
IMS Agency - Colin Culross, Partner

 
 

The next Aircraft Interiors Expo Conference...

AEESE 2007
A fully dedicated Aircraft Electrical and Electronic Systems Conference.
17/18/19 April 2007, Messe Hamburg, Hamburg, Germany
Please click here to view the full Open Forum Programme.