A true understanding
of the role of branding and design in delivering distinction, desirability
and differentiation can help airlines to realise new revenue streams
and win and retain new customers.
10.00-10.10
Opening
address by Chairperson
Glenn Johnson, B/E Industrial Design Studio
10.10-10.35
Branding
the interior – Aligning the exterior with the interior Connie Birdsall, creative director, Lippincott Mercer
10.35-11.00
Turning
brand strategy into a physical reality Peter Knapp, executive creative director, Landor Associates
11.00-11.10
Questions/Discussion
for the previous speakers
11.10-11.55
Short
refreshment break
11.55-12.20
Adding
value through design and innovation on the Virgin Atlantic Upper Class
Suite Howard Guy, director, Q Trim limited
12.20-12.45
Short
refreshment break
12.45-13.10
Transformation
through the design of services for the airline industry Alan South, director of service design, IDEO London
13.10-13.20
Questions/Discussion
for the previous speakers
13.20
Lunch
THURSDAY
1 APRIL 2004
SESSION NINE (MORNING)
Programme management and completion: Making it happen
The
task of integrating various cabin components together in time and
to budget is increasingly difficult. Attention to detail, teamwork,
making the most of the latest technology and realistic scheduling
are all vital components of a successful completion and maintenance
strategy.
10.00-10.10
Opening
address by Chairperson
Peter Miehkle, AIDA Development
10.10-10.35
The importance
of proper sourcing and program management for interior programs Gary M Weissel, director, SH&E, Inc
10.35-11.00
The role
of RFID Ralf Stuecker, manager tools planning and supply, Airbus
11.00-11.10
Questions/Discussion
for the previous speakers
11.10-11.30
Refreshment
break
THURSDAY
1 APRIL 2004
SESSION TEN (MID-MORNING)
Look into the light: Where next for cabin lighting?
Driven
by ever more sophisticated technologies, cabin lighting is no longer
the poor relation of the aircraft cabin. As important as the seats
or IFE in enhancing the passenger experience, lighting will play an
essential role in creating the overall cabin atmosphere on tomorrow’s
aircraft.
11.30-11.40
Opening
address by Chairperson
Peter Miehkle, AIDA Development
11.40-12.05
Lighting
design for the future
Melanie Kimsey, engineer, The Boeing Company
12.05-12.30
New lighting
concepts for future aircraft
Horst-Dieter Schilling, manager interior lighting, A380, Airbus Kid-Systeme
12.30-12.40
Questions/Discussion
for the previous speakers
12.40
Lunch
THURSDAY
1 APRIL 2004
SESSION ELEVEN (ALL MORNING)
The
latest trends and technologies driving the bizjet sector.
10.00-10.10
Opening
address by Chairman, Eugen Hartl, director of program management & sales,
Jet Aviation AG, Basel
10.10-10.35
From
regional to corporate jet
Rafaela Patti Caillaux, product development engineer & Carlos
Marcelo Campos Teixeira, industrial designer, Embraer
10.35-11.00
Creating
new lines of distinction between the commercial and business jet environment
– cross pollination Michelle Stone, director of marketing, business jet group,
B/E Aerospace
11.00-11.25
NICE-system
for Lufthansa Technik. Design of a cabin management and in-flight
entertainment system Alan South, director of service design, IDEO London
11.25-11.35
Questions/Discussion
for the previous speakers
11.35-11.55
Short
refreshment break
11.55-12.20
Extending
the Internet into the cabin – the NICE revolution
Andrew Muirhead, manager innovation engineering, Lufthansa Technik
AG
12.20-12.45
Demands,
expectations and management of interactions of various stakeholders
in the VIP aircraft completion process
Eugen Hartl, director of program management & sales, Jet Aviation
AG, Basel
